Founded May 2000 by Ex-Lotus employee Simon Farren, responsible whilst at lotus cars on the Cars management team putting the Lotus 340r vehicle into production. Simon conceived ReVerie with the intention of designing niche automotive Track day / Performance enhancing products using autoclaved carbon composites. There would also due to his passion, interest and his perceived gap in the market be a large focus on aftermarket Lotus accessories, inspired mainly by the lightweight Elise and its customers understanding of the benefits of lightweight high strength materials and technology.